Groupon will affect a company, as long as the company is looking to receive awareness and new customers. If they are only looking to receive an initial money revenue, Groupon will not help since they will only receive around 25% of the original price. Groupon will help introduce new customers to a company they otherwise wouldn't know about. Groupon reports that businesses have an 87% increase in awareness and a 72% increase in the perception of their store. With the raise in these two things customers will have repeat business from new customers that will help the revenue of the business in the future. If used in the correct way Groupon can positively increase the business of a company and therefore increase the state of the economy.
Watch to see how NYC Bagel Deli's increased their customers through Groupon.
With the exposure from Groupon the business is recieving a lot more attention!
https://www.gettingmoreawesome.com/2011/08/02/groupon-like-a-pro/
"The Groupon Effect on Small Business." BrandMakerNews. N.p., n.d. Web. 11 May 2013.
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