The positive effects of Groupon can be shown through the case study Business News Daily did in the the Sweetgrass Spa. The signed up for Groupon because they needed to attract more costumers. In total their promotion sold to around 140 Groupon members, and earned $33,000. On top of that 43% of people have returned and 52% have bought additional items, other than what was discounted on Groupon. Sweetgrass Spa is just one example of how Groupon helped a business succeed.
Click here to read the whole article about the Sweetgrass Spa.
This chart shows the different types of customers that use Groupon.
https://www.grouponworks.com/merchant-resources/merchant-center
"How Groupon Helps Small Businesses Pump Up Their Volume."BusinessNewsDaily.com. N.p., n.d. Web. 11 May 2013.
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