When signing up for Groupon it is required to offer the good or service 50% off, and then an additional 50% of that goes to Groupon. With all of this, the company will at most receive 25% of the original price. Once companies sign up for Groupon there are a few ways they can regulate their own business and revenue. First, they can limit the amount of vouchers sold for their product. They could also set a minimum of vouchers that need to be sold in order for the deal to work to make sure they get enough awareness from the deal. With these regulations the business can better control the health of their own business, and when businesses are healthy so is the economy.
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http://stylemeswanky.blogspot.com/2011/02/friday-night-fancies-groupon-deal.html
"The Groupon Effect on Small Business." BrandMakerNews. N.p., n.d. Web. 11 May 2013.
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